Olá! I'm a Brazilian-German designer based in Berlin. For the past 12 years, I've been practicing both as a design leader within medium/large companies and as a sole designer for startups. Currently, I'm a Lead Experience Designer at BCG Digital Ventures, building businesses for international organisations around the globe from different markets like FinTech, Health and Blockchain.
Prior to that, I led the product design team at relayr and helped it to grow to become one of the main players in the industrial IoT market and its acquisition by Munich RE. I played an important role scaling the product team, processes and setting up a healthy culture. Before that, I was the first design-hire at B2B Project-A startup, Kyto. I led all of Kyto's design output, from the platform to marketing materials, helping to scale the product team and processes.
Between 2015 and 2017, I co-founded two startups back in Brazil: TemFila?, a startup monitoring the waiting time in restaurants and any other businesses; and ezPark, a marketplace for home-owners to temporaly rent-out unused parking spots. In both startups, we worked together on all aspects of the product build, marketing and mobile apps.
Why do I leave the bed every morning? Exploring ways to leverage design and technology to create positive behaviour change. In my leadership style I try to empower other perspectives, practice mentorship, and develop a growth culture within the team. I believe in transparency, and knowledge sharing, giving enough opportunities and space for others to thrive.